Collaboration is key to building a law firm brand that aligns with client needs, fosters internal unity, and drives lasting growth.
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A strong brand goes beyond taglines and polished marketing – it’s about trust, relationships, and the ability to deliver collaborative expertise that clients can rely on.
As Julie Chodos and Judith McKay highlight in their recent Law.com article, branding powered by smarter collaboration drives deeper client connections and fuels growth (e.g., clients served by five or more practices generate over 200% more in fees than those served by a single group).