Many executives cite “industry-specific insights” as the most important way their vendors and advisors can add value. So, it’s no wonder there’s been a movement for companies—ranging from software to engineering to telecom firms—to develop a sector approach to client (or customer) service.

Check out Dr. Heidi K. Gardner’s newly published Harvard Law School case study, co-authored with legal consultant Dave Harvey, which takes a deep dive into one sector-focused client approach. They examine how a global law firm, Hogan Lovells, used sector-based expertise to support a client facing a crucial test: working with the UK government to produce vaccines in record time during the Covid-19 pandemic.

The case also explores the different facets of the firm’s sector program, including how it segmented clients, developed a governance structure, and tracked and measured investments.